Retention & Lifecycle Manager
Company: VirtualVocations
Location: Philadelphia
Posted on: February 4, 2025
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Job Description:
A company is looking for a Retention & Lifecycle Manager to join
their marketing team.
Key Responsibilities
Own all elements of Customer Lifecycle & CRM marketing, including
tools, touchpoints, and KPIs
Analyze customer cohort data to identify trends and develop
strategies for lead generation and retention
Create and optimize automated lifecycle journeys and campaigns
across various CRM channels
Required Qualifications
5+ years of experience in customer lifecycle marketing, preferably
in direct-to-consumer or subscription businesses
Proven analytical skills with a growth mindset focused on improving
customer experiences
Experience in building end-to-end email campaigns and understanding
mobile marketing best practices
Experience conducting A/B tests and translating insights into
actionable strategies
Ability to prioritize details while maintaining a focus on the
overall customer experience
Keywords: VirtualVocations, Hamilton , Retention & Lifecycle Manager, Executive , Philadelphia, New Jersey
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